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- ISSUE 35
ISSUE 35
E-A-T Tactics; 79 SEO Extensions; FAQ Changes; SEO Glossary; Rank and Rent Tutorial; Ahrefs Search Engine; and much more!
Yoyao
June 26, 2021 • Est. Learning Time: 12 minutes
FIRST…
Here is this week's roundup of articles and resources to help you on your journey.
There are good ones like Lily Ray's E-A-T tactics, a list of 79 great SEO Chrome extensions, and tips for handling the FAQ schema changes.
E-A-T and FAQs are two things I do spend time with. They both help with SEO and site authority.
Many people don't spend any time on them because they feel like E-A-T and FAQs are extraneous and a waste of time. Couldn't be farther from the truth.
Spend that extra time to make your content and site better in the eyes of Google and visitors.
Try to look at your site from the eyes of a first-time visitor. Start with assessing your inner pages and navigate from there.
If you landed on an inner page from Google, would you trust the site? Would you want to continue navigating to other pages? Do the internal links to other pages make you want to click to other pages?
Take a few minutes to try to look at your site objectively. Being objective won't be easy because you made the site after all. It does take practice.
Maybe on the 1st attempt, you find one thing that could make the user experience better. On the 2nd attempt, you find another thing to enhance. Keep going and you'll find more.
Be sure to revisit the pages every once in a while.
Have a great weekend and week ahead with your sites!
SEO
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
"Demonstrating a high degree of E-A-T not only improves your chances of ranking higher on relevant queries, it also helps to insulate your site from taking a dip in visibility after a core update and shows users that your content, and by extension, your brand, is a reliable source of information."
Even if you don't have a Your Money or Your Life (YMYL) website, there are plenty of good tips here.
Google's Danny Sullivan confirmed that FAQ rich results are limited to two per snippet now. People were thinking it was a test, but it's now a confirmed change.
FAQs are one of my best SEO tips to get more clicks from the SERPs. It's really easy to implement too using Rank Math or another SEO Plugin with the FAQ Schema feature.
Brodie Clark writes about Google's FAQ Schema Update limiting rich results to a max of 2 FAQs and how it affects sites. If you don't know much about the FAQ Schema, this is a good recap and how to adjust your strategy for the update.
Goole came out with a new feature - Search Console Insights. It uses data from both Search Console and Google Analytics to show statistics from top and trending pages and keyword searches.
Here are some sample questions that this experience will help you answer:
What are your best performing pieces of content, and which ones are trending?
How do people discover your content across the web?
What do people search for on Google before they visit your content?
Which article refers users to your website and content?
TOOLS AND RESOURCES
Olga Zarzeczna put together an amazing list of Chrome extensions for SEO. There's something for everything you'd want to do.
These lifetime deals are some options to help with building your niche sites.
Nichesss - A popular AI Content Generator with a preview of their long form editor now released. The long form can't compare to ConversionAI's long form editor, but for a $59 lifetime deal, it's a good deal.
Authoritas - A SEO Tool that's an Ahrefs and SEMrush alternative. Features keyword rankings, competitor research, crawling, backlinks, and SEO reporting.
Yay Images - Stock photo library lifetime deal. 1,000 download credits for only $59 is the lowest deal.
WP Reset - Reset, recover, and repair your WordPress site. One of the most useful plugins that I use on all my sites. It's saved me a number of times when my site crashed. Easy to undo the changes made and restore the site to before the change
WriterZen - Has keyword research and content optimization tools. Keyword research has clustering and bulk allintitle tools. Allintitle is a big one for all you KGR fans out there. Saves you so much time with the allintitle checks.
EDUCATION
Rank and Rent sites are local services websites, eg. garage builders in Atlanta, that rank high in Google and the leads are rented (sold) to local service providers.
These sites can be easier to build and rank, as well as highly profitable.
You can watch the YouTube video and/or read the blog post to learn more about creating your own Rank and Rent sites.
The search engine optimization industry has its own set of unique terminology.
The Go Fish Digital team compiled a comprehensive list of the most notable SEO terms, what they mean, and why they are important for your business.
Steve Teare at PagePipe writes about Ezoic's LEAP Speed Tool that's their solution to help users pass Google's Core Web Vitals.
He dives deep into testing whether Leap does make his test site faster. He also discusses some questionable tactics that Ezoic might be using to encourage people to use Leap and/or certain WordPress themes/tools.
Ezoic also published a post discussing two Publishers who improved their CWV using Leap.
Jesse from Niche Informer writes about 10 of the most common mistakes he's made. I've made a number of them myself.
Here are 5 from the top 10. Which of these have you done?
Choosing a Bad Niche
Bad Domain Name
Poor Topic Selection
Not Publishing Enough
Bad Titles
NEWS
Google released a spam update on June 23rd and it completed the same day. There's going to be a 2nd update the next week.
If you saw some position ranking changes, check to see if it might be spam-related.
Dmitry Gerasimenko, the Founder and CEO of Ahrefs tweets that they're getting closer to their own search engine with a 90/10 profit sharing model.
Ahrefs is getting closer to publicly promoting the Web Search Engine we are working on. In case you missed the previous announcement – the point of our search engine is to share ad revenue with content creators 90/10. With 90% going to creators.
Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads :
It looks like these results are changing quickly. If this topic is new, it can sometimes take time for results to be added by reliable sources.
LIKE NICHE SURFER?
Let me know! Reply or email me at [email protected]. I’d love to know what you think and if you have any ideas.
I’d also appreciate it if you shared it with fellow niche surfers.
Have a great week with taking your niche sites to another level!
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