ISSUE 54

Giveaway; Create BF/CM Deals Page; Schema From SERPs; Best Affiliate Programs; Video SEO; Knowledge Bombs; Avoid Capital Gains Taxes; and Much More!

Author

Yoyao
November 06, 2021 • Est. Learning Time: 15 minutes

Issue 2

FIRST…

Black Friday and Cyber Monday are coming up. Are you preparing your sites for BF/CM deals?

Do you create a Deals Page for your sites?

I haven't seen anyone talking about this to take advantage of Q4. Lots of earnings opportunities here if you already have traffic to your site.

Even if your site only contains informational articles, you can still create a specific deals page for visitors. Here's what I like to do.

  1. I create a specific BF/CM page of curated deals from Amazon and other affiliate programs.

  2. I create a notification message in 1 of 2 places. One is at the top of the site on every page. The other option is at the top of every post. It depends on my site layout and how the top bar affects navigation for visitors.

I'm not looking to create a deals page that will rank in the niche if someone is searching Google for "black friday deals for [niche]." If the deals page does rank organically, that's even better!

The deals page is only for visitors that are already visiting my sites. I'm offering them an option to get some deals during the discount holiday.

These pages are really easy to create too. I just create some H2 headers for different categories and use the AAWP plugin to create product boxes and category lists.

Even if your site isn't focused on affiliate sales, I still think Q4 is a good time to increase your earnings as many people will be buying things for themselves or others. Once BF/CM is over, you then have Christmas and other holiday sales.

Take a look at your site and see how you can take advantage of Q4!

ISSUE 54

Ends Monday at 11:59pm EST

As a big thank you for all the support of the newsletter in the past year, Niche Surfer is giving away prizes to 11 people!

A couple founders of my favorite keyword research tools is giving away very useful gifts:

  • 10 x TopicMojo Licenses Lifetime Deal (Worth nearly $500)

  • 1 x KeywordChef 10,000 Keyword Credits (Worth $100)

Get more entries for a higher chance of winning by sharing and referring others!

SEO

ISSUE 54

If you create videos for your niche sites, Google updated their best practices for better rankings of your videos. They included a couple of key tips:

  • Make sure that each video is available on a public web page where users can watch the video. Make sure that the page isn't blocked by robots.txt or noindex robots meta tag; this ensures that Google can find and index your page.

  • To give your videos maximum exposure, create a dedicated page for each video, where the video is the most prominent subject on the page. It's fine to include the same video on both a dedicated page and its original page alongside other information, like a news article or a product detail page.

ISSUE 54

Onely summarizes the most interesting questions and answers from the Google SEO Office Hours with John Mueller on October 29th, 2021. There are some good topics covered here:

  1. Noindex pages and Core Updates

  2. Anchor links for the authors

  3. Country code top domain

  4. Page titles and rankings

  5. The Disavow tool

  6. Building trust with Google

  7. Copying content and indexing the copied content first

  8. Business presence in social media vs. PageRank

  9. The Penguin penalty vs. spammy links

No. 8 and social media is an especially good one that I don't see enough niche sites doing. Social media profile pages can be seen as a "normal web page." So keep up those social media accounts and posts.

I should also say that I don't focus on creating a community or group on social media, it's just for the backlinks. If I have do have a niche that can I build a community around, I'll do that much later on when there's a lot of traffic.

TOOLS AND RESOURCES

Social Web Suite - Post on Facebook (in pages and groups), Instagram, Twitter, and LinkedIn. It'll also let you integrate with WordPress and other blog platforms for easy sharing on social media.

SocialQ+ - Collaborate, schedule & analyze your posts for Facebook, Instagram, Twitter, LinkedIn, Youtube, and more from the same spot.

Inbox - Automated email marketing platform with A/B split tests. Alternative to Mailchimp and other similar email platforms.

WP 301 Redirect - This is a redirection, link checker, and click analysis plugin all-in-one. Optimize outgoing links, scan for broken or dangerous links, and automatically redirect mistyped URLs to avoid 404 errors. If you need.

ISSUE 54

Steve Toth from SEO Notebook quickly goes over this great tool to grab the schema types in the SERPs from Sandbox Web.

It's more useful for Local SEO, but if you're using schema for anything like product reviews and recipes, it might be good for you to check out if the competition is using any schema.

CONTENT

ISSUE 54

Authority Hackers has been updating many of their Best * Affiliate Programs posts for various, non-traditional niches you may not have thought about.

Maybe some of these programs are a category for your niche? Or maybe it can jumpstart a new niche site for you:

LINK BUILDING

ISSUE 54

An internal link checker makes the whole process of building and checking links easier. Peter Karanja writes about the best internal link checking tools.

We all know about Link Whisper and Google Search Console. There are some others you may not have heard of though.

ISSUE 54

Authority Hackers looks at paid links and whether they're worth it or not. They cover link building in general and these guys are always good for good information:

  • Has link building changed over the past few years?

  • How do we build links for our sites?

  • Are paid links worth the risk?

EDUCATION

ISSUE 54

Do you think your SEO techniques may be outdated? Aren't you satisfied with the results you get?

Here are 5 great SEO techniques from Matt Diggity's Affiliate Lab course. He's promoting his Affiliate Lab course here, but it's still useful and actionable info if you don't buy the course. The tips here will:

  1. How to Find the Easiest Keywords to Rank For

  2. How to Use NLP for a Ranking Boost

  3. Social Fortress Links

  4. How to Get Your Website Unstuck

  5. How to Build a Network of A-Players

If you want to take the course, wait a few weeks until Black Friday when there's a big 50% Off Sale ($500 Off)

ISSUE 54

As many publishers are very aware, the digital ad industry historically sees the highest ad rates of the whole year in Q4, which starts in October and ends Dec. 31st. Ezoic gives their tips on how to take advantage of the higher ad rates:

  1. Why does this occur?

  2. Conduct a Big Data Analytics “check-in”

  3. Optimize your existing content

  4. Consider promoting your content on additional outlets

  5. Use recommendations from Leap

NEWS

ISSUE 54

The House Ways and Means Committee has approved President Joe Biden’s new tax proposal to increase capital gains tax for high-income earners from 20% to 25%. The top corporate tax rate will also increase from 21% to 26.5%, with a lower rate offered to small businesses. The top marginal individual income tax rate has been increased back up to 39.6%.

These tax changes are more for US taxpayers, but it still affects the industry in general. Empire Flippers takes a look at if it's too late to sell their online businesses to avoid the capital gains tax increase.

  • What the Tax Hike Means for Selling Your Online Business

  • More Likelihood for Earnouts Post-Tax Hike

  • 2021 is the Best Year Ever to Sell Your Business

ISSUE 54

Black Friday and Cyber Monday Deals

Since many people have already started to announce their Black Friday deals, I'll keep an ongoing list for the next few weeks to help keep tabs on the good deals out there for niche sites.

KEYWORD RESEARCH

COURSES

BACKLINKS

OTHER TOOLS

LIKE NICHE SURFER?

Let me know! Reply or email me at [email protected]. I’d love to know what you think and if you have any ideas.

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Have a great week with taking your niche sites to another level!

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