ISSUE 55

Giveaway Winners; Oct. Income Reports; Google Spam Update; Voice Search; Become A Brand; Long-Form Content; and Much More!

Author

Yoyao
November 13, 2021 • Est. Learning Time: 17 minutes

Issue 2

FIRST…

Congrats to all the Giveaway Winners!

The emails of the winners are in the next section (redacted emails). Seemed like plenty of people got in on the action with the giveaway, so maybe I'll do another one soon. After all, it's the holidays.

Holiday sales have already started too, and I'm seeing an uptick in traffic and affiliate sales. Are you seeing the same thing?

If you don't have any product-focused articles, you might not see much of an increase in site traffic.

I feel it's always good to work in products where you can, because affiliate commissions will earn you more income per visitor than pure, informational articles for the majority of sites.

Sprinkling in product ideas is always good with informational articles. You don't need to add a large product box either. You can add a sentence about a product you use that's related to the article topic and have a contextual link to it.

This can even help the reader, especially if it's a how-to type of article. I know I've read articles that say: "get a thingamajig and life is better." The what?

Adding a "It can be hard to find a good thingamajig, but this is the thingamajig that I use, which I bought online." And you create a contextual link there.

There are a couple benefits here. One is of course, the potential affiliate earning. You're making it easier for them to find the thingamajig. They don't need to go Google for it now.

The second benefit is you're personalizing the content and the visitor will feel more connected to you (the article). You're showing them that you understand what they're going through, because you've been through it yourself.

Think about what you can do in your articles with personalizing it more and maybe making a bit more money from affiliate sales.

Have a great weekend and week ahead!

Winners!

Congrats to all the Winners from the 1-Year Anniversary Giveaway!

I will email each of you individually with the instructions on how to access your prizes! These are the winners:

INCOME REPORTS

ISSUE 55

October Income Reports that I've found:

SEO

ISSUE 55

Google Search Central has announced they're rolling out page experience signals for Desktop beginning in February 2022. That means all the Core Web Vital metrics will be part of the desktop rankings now.

ISSUE 55

Google's November spam update started rolling out Nov. 4th and was completed Nov. 12th. Did you see any changes in your Google Search Console with search impressions and position rankings?

ISSUE 55

This is a nice deep dive into voice search. I'm surprised that 32% of people aged 18-64 are using voice search daily, according to PwC. I feel this is why it's even more important to understand what voice search is all about and what to do with affiliate sites. Understand user behavior, so you'll be able to continue giving them what they want.

THis article get into lots of good info here. Things like how voice search works, optimizing for voice search queries, and some case studies.

TOOLS AND RESOURCES

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Get the Linkilo lifetime deal and speed up the process of internal linking and link building in WordPress. Get the deal today!

Linkilo - Looks like a real Link Whisper alternative that's on a lifetime deal. The 25 site deal is the best deal as it's close to the same price as the annual price. The others will 2-2.5 years to recoup the cost.

Hexomatic - Cloud-based work automation platform that can be useful if you're constantly doing repetitive tasks, including scraping Google searches. Only thing is that many of its better automations are Premium, which costs $5/month. Ones like scraping Google SERPs and getting traffic insights (which could be worth it by itself).

RelayThat - One of my top purchases as I use it all the time to create my images for blog posts and social media. They have template sets and the great thing is you just need to click a button to go from a blog image to pinterest to facebook and others. Canva and others have something resizing options, but tweaks are still needed. RelayThat is just one click and done.

Mangools, Early BF Deal - Mangools is one of the lower cost SEO tools and for their pre-BF deal, it's cheaper than their actual BF deal. Their BF deal is 50% Off, but their early-BF deal is 60% Off.

ISSUE 55

Nico Engler, founder of Closers Copy, announced his recent Optimize update with this short video showing off the NLP Keyword optimization feature.

It's really become a more useful tool with content optimization along with their AI content generation.

If you missed out on Frase or other lifetime deals, this is a good one to get. They're constantly coming out with updates to make content writing faster and easier. I got the unlimited myself a while back, even though I already have Frase.

Check out their lifetime deal.

CONTENT

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Long-form content can often be overshadowed by other forms of execution that may be considered more visually engaging. The truth is that the value of long-form content shouldn’t be overlooked because it can do so many things for a brand:

  • Drive traffic

  • Build authority and credibility

  • Add value to a website as a whole

  • Generate links and brand awareness

It's a good luck at why long-form content works and how each article can target a range of keywords to generate organic traffic.

EDUCATION

ISSUE 55

Morten Stoorsgard gives tips on how he's built a blog from $0 to $10k per month in 22 months.

He's promoting his own course here too. I've never taken it, so can't vouch for it. But his YouTube videos are great for beginners. I'd imagine his course is similar.

ISSUE 55

Tom Capper at Moz takes a look at the correlation between Links and Brand as ranking factors. The findings conclude that links are connected to rankings, but it's not a simple "more links = better rankings" correlation.

  • Page-level performance is important, however you go about achieving it

  • Raw link count isn’t a great metric

  • Demand for your brand is at least as good a predictor of rankings as domain strength on the first page

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Sean Markey writes about building a brand and this is just part one of a series he's doing. He takes a look at the homepage and the components of that will help in being perceived as a brand that visitors will want to come back to in the future.

I've mentioned in the past that it's important to look at your site like a brand and this is definitely step one to building a site for longevity. He gets into:

  • Getting rid of big hero images and a templated look

  • Using custom images to make the site stand out and having a unified color pallet

  • Social proof on the site (not those annoying, floating social share buttons)

  • Stylized word logos

ISSUE 55

This is a good look at the Google's new Scroll-To Sitelinks. It's similar to those sitelinks you see in the SERPs for some results. But if a user clicks on this new format, Google will scroll-to the heading/text on that page.

The biggest takeaway from all these sitelinks is to make sure you're using clear, informative headings for your article sections. Google showing sitelinks for your page in the SERPs is how you'll get more space and opportunity for visitors.

NEWS

Siteground sites were unable to be crawled for several days due to an issue with Amazon Web Services and Google. Around 2 million sites were affected.

In cases like this, it can be scary because you never know what the long-term affects are of this. Luckily, John Mueller went on Twitter to explain that these outages happen and not to worry about lasting effects. He explains the process Google goes through when deindexing and recrawling.

ISSUE 55

Black Friday and Cyber Monday Deals

This is an ongoing list for the next few weeks to help keep tabs on the good deals out there for niche sites. I'll be sending out a separate Black Friday list when the time comes, so that there's one email specifically for deals. For now, here's what you can look forward to:

KEYWORD RESEARCH

  • Keyword Chef, Nov. 26-Dec. 1 - Double Credits for Keyword Packages. Credits won't expire either, so you can feel free to stock up.

  • Mangools, Early BF Deal, Nov. 10-19 - Mangools is one of the lower cost SEO tools and for their pre-BF deal, it's cheaper than their actual BF deal. Their BF deal is 50% Off, but their early-BF deal is 60% Off.

CONTENT

  • Alpha Investors, Nov. 11-29 - Additional 20% of content across all their products (Content Packages, DFY Affiliate Sites, Aged Domains) IF you're on their mailing list. When you order, they'll check their mailing list and add an additional 20% of content.

COURSES

LINK BUILDING

SPEED TOOLS

OTHER TOOLS

LIKE NICHE SURFER?

Let me know! Reply or email me at [email protected]. I’d love to know what you think and if you have any ideas.

I’d also appreciate it if you shared it with fellow niche surfers.

Also, be sure to Whitelist [email protected] and/or drag the email to the Primary Inbox to make sure you don't miss the emails!

Have a great week with taking your niche sites to another level!

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