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SEO + GEO

The Impact of AI Mode on SEO – Analysis of 10 Studies

Kevin Indig dives into ten major studies to unpack how Google’s AI Mode is rewriting the rules of search visibility and SEO performance. His bottom line is clicks are vanishing, but influence isn’t. Some of the highlights:

• 92–94% of AI Mode sessions have zero external clicks.

• Users spend 52–104 seconds reading AI answers before leaving.

• Recognized brands get chosen even without clicks.

• Shopping prompts trigger nearly 100% outbound clicks.

• AI Mode sessions average 2–3 queries vs. 5 in classic search.

• Trust scores for AI answers reach 4.3/5 in user studies.

• Only 2–5% of people actively use AI Mode today.

• AI Mode citations include about 12.6 links per answer.

• Sessions in AI Mode are twice as short but more immersive.

How to Find & Fix ChatGPT 404 Referrals

Cecilia Meis explains how AI-generated “phantom URLs” from ChatGPT can quietly drain traffic, harm SEO, and erode user trust. Her fix starts with Google Analytics 4 to isolate ChatGPT referrals and spot 404s. Then, decide whether to redirect, rebuild, or leave them as clean 404s based on relevance and backlinks. Cecilia also recommends designing AI-aware 404 pages that guide users instead of losing them. Turn broken AI referrals into content opportunities that attract real visitors instead of letting bots waste your clicks.

My Take: Use ChatGPT Atlas (below) to follow this guide’s process in Google Analytics. Open GA in Atlas and tell ChatGPT to analyze your sites’ analytics to find 404 pages.

SEO + GEO Ripples

• Optimisey drops an important reminder for local SEO: ChatGPT can’t see your Google reviews. Since most AI bots can’t process JavaScript, your glowing 5-star feedback on Google Business Profiles is invisible to them. That means if someone asks ChatGPT for the top-rated business in town, your hard-earned reviews don’t count. The fix is simple - publish your reviews directly on your website. Create a dedicated “Reviews” page, use clear headings, and link to the original sources. This not only feeds search engines real content but also helps AI and humans alike trust your brand.

AI

Introducing ChatGPT Atlas

OpenAI releases the ChatGPT Atlas browser with ChatGPT built directly into it. Atlas lets ChatGPT assist you right on the page without switching tabs or copying links. You can research, plan, summarize, or even automate tasks using agent mode, which performs actions for you inside the browser. Memory features help ChatGPT recall context from previous sessions, while privacy settings keep full user control. Available now on macOS.

My Take: I’m liking it so far when compared to my Chrome and Harpa extension experience. More options and personalized history when using Atlas. I’ve used a few other AI browsers too, but they weren’t as ‘sticky’ to me because I’d have to give the chats a bunch of context about me/Floyi/etc. Now that ChatGPT is built-in, I have everything easily accessible.

One thing that’s kept me from making a complete switch is extensions. I can install them in Atlas because it’s Chromium-based, but I can’t figure out how to use any of the extensions. So my password extension Bitwarden is not available and I need to get the passwords from Bitwarden on Chrome to use and save in Atlas.

ChatGPT Atlas FAQ for Publishers and Developers

There’s an OpenAI Help Center piece that breaks down how publishers and developers can help make their content shine inside ChatGPT’s browser experience, Atlas. Tips like: allow the OAI-SearchBot in your robots.txt to ensure your site can be discovered, cited, and tracked through the utm_source=chatgpt.com parameter. Use proper ARIA tags (e.g., <article>, <section>, etc.) and follow WAI-ARIA best practices so ChatGPT Agent can understand and interact with your site effectively.

My Take: This is a good reminder to make your websites easily accessible for any crawler bot, not just ChatGPT.

Leveling Up Your Developer Experience in Google AI Studio

Google AI Studio has a new unified Playground lets you work across Gemini, GenMedia, TTS, and Live models without hopping tabs. A redesigned homepage now acts as your creative dashboard, while a new rate-limit page keeps app usage crystal clear. Developers can also ground models with Google Maps data and save system instructions for faster iteration. The result is a smoother, more intuitive experience built around one goal: helping you stay in flow and build smarter AI apps with less friction and more control.

My Take: I’ve always preferred using their AI Studio over the Gemini platform because there was more control over settings. This has definitely gotten better. It’s the best ‘Playground’ experience from among the other AI tools’ Playgrounds.

Claude Code on the Web

Anthropic rolled out Claude Code on the Web, a browser-based way to run and manage coding tasks directly in the cloud. Developers can now connect GitHub repositories, delegate multiple tasks at once, and watch real-time progress. Claude handles everything from bug fixes to backend changes, even generating pull requests and summaries automatically. It’s flexible enough for quick questions or full development workflows and secure through sandboxed environments with strict permissions. Available in beta for Pro and Max users.

Work Smarter With Your Company Knowledge in ChatGPT

OpenAI releases ChatGPT Company Knowledge, a new feature that lets ChatGPT pull data from your internal tools, like Slack, Google Drive, and HubSpot. ChatGPT now gathers details from across your apps to brief you for meetings, generate reports, or summarize customer feedback. It respects company permissions and includes source citations so you can verify every response. Available for ChatGPT Business, Enterprise, and Edu plans.

My Take: This can be very useful, assuming you have your docs and chats in a somewhat organized fashion. You basically have your own RAG here without having to actually set up a RAG. If you want this feature, most of us would need the Business plan that’s $25-30/month per user (annual-monthly payments) with 2-user minimum.

Copilot Updates - Human-Centered AI

Mustafa Suleyman, CEO of Microsoft AI, shares how the new Copilot Fall Release is built around one radical idea: technology should serve people, not the other way around. He introduces features that make Copilot more personal, social, and genuinely useful. You can now collaborate with others in real time using Groups, brainstorm visually with Imagine, and let Copilot remember your goals, from projects to anniversaries. It also connects to your Google Drive and email for seamless context.

ChatGPT also released a Shared Projects feature. Free and paid users can share projects and all the chats and files within projects.

Meet Mico, Microsoft’s AI Version of Clippy

Tom Warren reports that Microsoft is reviving the spirit of Clippy with a modern twist called Mico, the new AI face of Copilot’s voice mode. Mico is interactive, expressive, and learns from your conversations to personalize responses. Designed to make talking to your computer feel natural, Mico reacts in real time to tone and emotion, remembers details you share, and even helps you learn through its new Learn Live mode.

AI Ripples

• Emma Roth reports that Amazon’s newest AI tool, the “Help me decide” button, aims to remove buyer hesitation by choosing the best product for you. When shoppers view multiple similar items, the AI analyzes browsing habits, search history, and preferences to recommend a top pick, a budget option, and an upgrade choice. It’s another move in Amazon’s AI retail playbook, following tools like Rufus and Lens Live AI.

• Matt G. Southern covers Perplexity’s response to Reddit’s lawsuit. Reddit has sued Perplexity and several data-scraping firms, accusing them of bypassing access controls to gather Reddit content at scale. Perplexity fired back, claiming it only summarizes Reddit posts with proper citations and doesn’t train AI on that data. The lawsuit could set major precedents for how AI tools use public web content, especially forums. If Reddit wins, it could tighten the rules around how AI assistants pull, summarize, and cite user-generated content.

MARKETING

The Buyer Persona Gap That’s Costing You Customers and Making Your Marketing Less Authentic [+ The Fix]

Sonia Thompson discusses why so many buyer personas flop: they forget the identities that shape real buying decisions. She explains how ignoring details like culture, accessibility, or language leaves customers feeling unseen and uninvited. She says to add identity layers to your personas or build identity-specific ones altogether. Talk to real people, gather data that reflects who they are, and weave that insight into every campaign. When your personas actually mirror the people you serve, your marketing stops guessing and starts connecting.

My Take: This is exactly why detailed buyer personas sit at the core of Floyi’s system, shaping everything from topical research to content creation. We don’t just tack it on as an input box when you’re generating content. It’s baked into how the entire platform thinks.

Heinz Launches a Black Mayonnaise for Halloween

Instead of its usual ketchup-as-blood stunt, Heinz flipped the script with “Mayo Halloween,” a black garlic mayonnaise launched in Brazil. The campaign channels old-school Hitchcock vibes to turn a condiment into a horror show centerpiece. They use scarcity and storytelling to merge food, culture, and fear into one collectible product. It’s a reminder that great marketing doesn’t sell sauce - it sells a story people want to taste, share, and brag about before it vanishes from the shelves.

My Take: I always enjoy when brands flip their own products on their head. It’s proof you don’t need something new to make something fresh.

CONTENT

Use Gemini, Veo 3, Nano Banana and Other AI Tools for Halloween Image Fun

For a little Halloween fun - Molly McHugh-Johnson shows how Google’s AI tools can turn Halloween creativity into a playground for your imagination. Nano Banana transforms selfies and pets into eerie portraits or whimsical cartoons, while Veo 3 brings prompts to life with short, cinematic videos. Mixboard helps you brainstorm costume ideas, and Gemini’s Canvas can even turn photos into pumpkin-carving templates. There’s also a Halloween Remix mode in Google Photos for quick spooky edits.

How to Create a CTA That Gets Clicked (and an AI Prompt That Helps)

Andy Crestodina breaks down how to turn your calls to action from passive wallflowers into irresistible click magnets. He shares a smart AI prompt that generates tailored CTAs for your site, plus five data-backed ways to boost clickthroughs: make buttons specific, reduce commitment, match intent, trigger cognitive biases, and make them impossible to miss. Andy also shows how to track your CTA performance in GA4 so you can fix weak links fast. His golden rule: clarity and perceived value drive clicks because when visitors see what’s in it for them, they take action.

LINK BUILDING

Can AI Mode Find Email Addresses? (A Study of 500 Journalists)

Vince Nero put Google’s AI Mode to the test, asking it to find 500 journalists’ email addresses and the results ... AI Mode only nailed valid emails about 44% of the time, with many guesses based on flimsy pattern matching. It missed JavaScript-hidden emails, changed answers unpredictably, and often confused ownership between media brands. AI can surface some leads, but it’s unreliable for serious PR or outreach.

SOCIAL MEDIA

YouTube Officially Rolls Out Likeness-Detection Technology

YouTube has launched a new tool to help creators protect themselves from AI impersonation. The likeness-detection system identifies videos that use a creator’s face or voice without consent, letting them request removal, file a copyright claim, or archive the video directly from a new “Likeness” tab. After verifying their identity with a selfie and ID, creators can monitor where their likeness appears and take control before deepfakes spread. Rolling out to YouTube Partner Program members.

You Have a Secret Score on LinkedIn, and It Might Be Limiting Your Reach

LinkedIn quietly rates every user with a metric called the Social Selling Index (SSI), which measures how well you build your professional brand, engage with insights, connect with the right people, and foster relationships. A higher SSI score boosts your visibility and trust, while a low one can stifle reach. You can improve it with a few tips: post and comment consistently, refine your profile with clear, keyword-rich language, grow a relevant network, and engage like a real person. You can also find your SSI score on LinkedIn.

EDUCATION

Google Skills: A New Home for Building AI Skills

Google launched Google Skills, a unified platform for mastering AI and tech education. It brings together nearly 3,000 courses, labs, and credentials from Google Cloud, DeepMind, and Grow with Google. Learners can explore short 10-minute AI Boost Bites, earn skill badges, and gamify progress with streaks and achievements. Organizations can customize learning paths and track results through leaderboards. Free access for individuals and teams.

WAYS WE CAN WORK TOGETHER

Floyi - The only AI-powered tool that builds 4-level topical maps. Don’t just plan your content strategy - make it unstoppable.

TopicalMap.com Service - Let us do the heavy lifting. We handle the research, structure, and strategy. You get a custom topical map designed to boost authority and dominate your niche and industry.

Topical Maps Unlocked 2.0 - Unlock the blueprint to ranking success. Master the art of structuring content that search engines (and your audience) love - and watch your rankings soar.

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