How I Finally Fixed The Brief To Draft Bottleneck.

Disney Black Hat SEO Explained; AI's Most Cited Domains; Technical Setups for AI Search; Free Prompt Engineering Lessons; ChatGPT Group Chats; and Much More!

Author

Yoyao
November 15, 2025 • Est. Learning Time: 16 minutes

FIRST …

Ever since the launch, Floyi has been great at everything except the part you actually ship.

Floyi has always been incredible at building the strategic blueprint:

  1. define your brand

  2. map your audience

  3. run topical research

  4. cluster SERPs

  5. build a topical map and content plan

  6. and briefs that are loaded with strategic intent

Then you hit the wall I kept hitting.

You have this perfect brief, but you're stuck. You can hand it to a human and wait. Or you can sit there with a chatbot, copying sections one by one, constantly reminding it of your brand, your audience, and the goal of the article.

You're forced to use AI writers that treat strategy like a settings panel. Pick an adjective like “professional” or “friendly,’ pick a length, and hope for the best. Some AI writers have also even given you a “brand voice” box to fill out as an afterthought.

They never ask the real question: what job is this piece of content supposed to do?

Floyi briefs are built around that job. They carry the internal links, the keywords and the content points needed to avoid gaps and create information gain. That level of intent is exactly what generic AI tools could not handle.

Today, we’re tearing down that wall.

Floyi now has a Content Creation tool that takes a full brief and turns it into a first draft that actually follows the plan, respects the strategy, and links properly on the first pass.

It brings your entire workflow into one unified workspace, giving you the power to work however you want.

Your current draft on the left, your strategic brief on the right.

Whether you're referencing the original brief or a past draft, the optional split-screen gives you complete command. Switch to focus mode anytime for a distraction-free editing experience.

The loop from brand to finished draft is finally closed.

To show you exactly what this means, I've written a detailed post with more screenshots and details on how this changes everything.

It's the deep dive for those who want to understand the mechanics behind the magic.

The full demo video is in the final-edit bay as we speak, and I can't wait to share it.

The best way to get notified the moment it drops is to join the Floyi product email list. If you're not already on it, you can sign up here. We'll only send you the important stuff.

FloyiBe the First to See What's Next.

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SEO + GEO

In this breakdown, the Sam Oh analyzes the quirky glitch that turned Disney’s login page into a supposed seller of black hat SEO packages. The creator shows how a rush of spam backlinks, a lingering 302 redirect, and the absence of a canonical tag left Google with no real content to interpret. With nothing else to go on, Google leaned on anchor text and rewrote the page title accordingly. So go out and fix temporary redirects when they’re not meant to be temporary, keep canonicals tight, and monitor junk backlinks so search engines don’t invent a narrative you never wrote.

Luke Harsel shows how fast AI citation patterns can shift and why marketers need to stop treating AI visibility like traditional SERPs. His study tracks 230,000 prompts across ChatGPT, Google AI Mode, and Perplexity, revealing big swings in which sites LLMs trust. Reddit and Wikipedia cratered on ChatGPT in September while Forbes, Medium and PR Newswire surged. He suggestes to monitor which domains dominate your niche, build authority on the sources AI pulls from, and strengthen your presence where your competitors are gaining ground.

Louise Linehan and Xibeijia Guan show how Google’s AI Overviews shuffle citations, entities, and wording constantly, yet keep the underlying meaning steady. Her takeaway is simple but punchy. Do not chase individual prompts. Win the broader themes your brand should own. Since nearly half of citations change with every refresh, the brands that stay visible are the ones tied to strong topical authority. Louise suggests tracking these themes at scale, monitoring AI share of voice, and building enough depth that AI consistently associates you with your category even when the surface-level answers keep spinning.

Ryan Law breaks down what 146 million SERPs reveal about when Google decides to fire off an AI Overview, and the patterns are surprisingly predictable. He shows that long, informational, question based searches are the most likely to trigger AIOs, especially in YMYL categories like health and science. Short, branded, newsy, local, or NSFW queries rarely trigger them. The most useful insight is how query structure influences visibility. Longer queries and clear questions dramatically increase your chances of appearing in AI driven results, which means your content strategy should lean into depth, clarity, and specificity to stay competitive.

Francine Monahan lays out the technical groundwork you need to stay visible in AI search. She explains how modern engines rely on hybrid retrieval, so your content must be cleanly structured, deeply linked, and easy for machines to parse. She stresses strengthening your information architecture, tightening internal links, and using consistent structured data so AI can map your entities correctly. Francine also pushes for better rendering, faster performance, and content written for synthesis.

In this piece by Matt G. Southern, Google pushes back hard against the EU’s probe into its site reputation abuse policy. The company argues that cracking down on parasite SEO protects users and keeps spam from outranking legitimate publishers. Google points to a German court decision that upheld the policy and stresses that human reviewers, not algorithms, are enforcing it. Keep third party content genuinely useful, tightly supervised, consistent with your brand, and not designed to ride your domain authority. Anything that looks like pay to rank is now a liability.

SEO + GEO Ripples

  • Ahrefs is now fetching the top 100 results for all keywords in Rank Tracker. You’ll start seeing top 100 rankings at your next scheduled Rank Tracker update, typically within a week. Most queries already return full data, though a small percentage still fall back and won’t show the full top 100 yet.

AI

Andy Crestodina lays out a clear path for earning AI driven leads by treating AI like a selector rather than a search engine. He shows why your copy must mirror the language buyers use in prompts, why evidence such as case studies and reviews is now mandatory, and how grounded search queries reveal the keyphrases AI uses before recommending brands. He says to train the AI by giving it precise role, task, context, and outcome language on your pages so it can confidently choose you when buyers ask for help.

Leo Gao and the OpenAI research team explain a simple idea with big consequences. They show that if you train AI models to use fewer connections, the models become easier to understand without losing their core skills. Instead of a messy ball of wires, these sparse models build tiny circuits that handle specific jobs, like matching the right quote mark in Python code. The team shows that you can zoom in on these circuits, delete everything else, and the task still works. They lay out two paths forward: pull circuits out of big dense models or design new training methods that make interpretability easier from day one.

My Take: This is a technical read, but for GEO/AEO, this points to a future of understanding a LLM’s reasoning steps, which can help us write content. Still a long ways to go before there’s a roadmap for how to stand out as AI becomes more selective about the signals it uses.

OpenAI explains how its team is reshaping ChatGPT with GPT 5.1, and the upgrade reads like a clear push toward more control, sharper reasoning, and smoother conversations. They highlight two models, Instant and Thinking, each tuned for different workloads. Users get tighter instruction following, adaptive reasoning that knows when to slow down, and new tone controls that make responses feel tailored instead of generic. You can also fine tune warmth, conciseness, scannability, and personality traits across all chats. And no EM dashes:

OpenAI explains how its team is rolling out group chats to help people collaborate with each other and ChatGPT in the same space. The feature lets you spin up a shared chat, invite up to twenty people with a link, and keep your private conversations and memories separate. ChatGPT now reads the room, choosing when to speak and when to stay quiet, and it can react with emojis or personalize images using group members’ photos. You can set custom instructions per group, manage participants, and use search, uploads, and image generation. It is built for smoother planning, faster decisions, and easier co creation.

The Anthropic policy team breaks down how attackers used Claude Code to run a largely autonomous cyber espionage campaign and what security leaders should do next. They explain how threat actors jailbroke the model, chained small tasks to evade guardrails, and let AI handle reconnaissance, exploit development, credential harvesting, and data exfiltration at a speed no human team could match. Security teams should begin testing AI for defense, automate SOC workflows, strengthen detection for agentic behavior, and invest in safeguards that prevent tool enabled misuse.

Google Photos got a set of AI upgrades in that actually make photo work easier. You can ask for edits with plain language, clean up faces, fix smiles, or restyle shots with Nano Banana without juggling tools. iOS users get the conversational editor along with quick gesture controls. The Create tab now includes ready prompts that help you spin up headshots, holiday cards, and hobby themed images in seconds. Ask Photos also expands to more countries and languages, and the new Ask button lets you pull details from any photo or request edits on the spot.

AI Ripples

  • NotebookLM is turning into a real research partner instead of a note keeper. Deep Research now scouts the web for high quality sources, builds a research plan, and returns a structured report you can drop straight into your notebook. You can keep feeding it prompts while it keeps digging in the background. The update also adds support for Sheets, Word docs, PDFs from Drive, images, and simple URL pasting so your entire workflow sits in one place.

TOOLS AND RESOURCES

The course page from Matt Zimmerman (Zimmwriter) lays out a packed set of 33 tactics that make your AI outputs sharper, faster, and far more reliable. The lessons walk you through repeatable moves and tricks that expose blind spots, tighten reasoning, and turn messy ideas into clean plans. Each technique is bite sized and immediately usable, which makes this one of the easiest places to level up how you work with AI in your daily marketing, content, and SEO tasks.

My Take: There is a course, but these are some great techniques when prompting. I had to figure out many of these myself through many conversations with AI - now you get them all here in one-shot.

WAYS WE CAN WORK TOGETHER

Floyi - The only AI-powered tool that builds 4-level topical maps. Don’t just plan your content strategy - make it unstoppable.

TopicalMap.com Service - Let us do the heavy lifting. We handle the research, structure, and strategy. You get a custom topical map designed to boost authority and dominate your niche and industry.

Topical Maps Unlocked 2.0 - Unlock the blueprint to ranking success. Master the art of structuring content that search engines (and your audience) love - and watch your rankings soar.

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